Hello, I’m Yash Arora. I design interfaces with humane stories & craft systems that scale. I'm based in Berlin.

I believe in the power of metaphors and narratives to shape how the product feels and is remembered.

I look at the world with a Everything is a design problem lens. It helps me find solace in the fact that nothing is ever done and everything can be improved over a course of multiple iterations.

Over the last 6+ years, I've worked as an IC Designer with early stage startups to established orgs. I serve as a Y. Jury at Awwwards. Before that, I earned my Bachelor's degree in Computer Science.

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